Filmmaker • Creative Director • Brand Strategist 

Amer Zulkifl is a Pakistani filmmaker, creative director, and digital media producer based in Islamabad, Pakistan. He is the founder of Metalogue, a creative production and digital marketing studio focused on cinematic storytelling, branded content, commercial filmmaking, and digital campaigns built for modern digital platforms.

His work blends filmmaking with internet culture, combining visual storytelling and marketing strategy to help brands, businesses, and creators build stronger digital identities. Over the years, he has worked on commercial advertisements, documentary-style films, product campaigns, podcasts, social media content, and full-scale branding projects across Pakistan and the UAE.

Amer is also the creator behind the YouTube channel “Amer Az,” where he produces cinematic content, short films, and visually driven storytelling projects. His content has collectively generated over 12 Million views across platforms, with multiple videos crossing Millions of views on Instagram and YouTube, including one YouTube video surpassing 1 Million views.

Alongside filmmaking, he works in digital branding, content strategy, and social media marketing, helping businesses grow through emotionally driven visual communication and audience-focused storytelling. Through Metalogue, he continues building modern cinematic experiences designed for today’s digital audiences.